We use social science techniques to uncover the values, experiences, and implicit biases that impact case outcomes.
Juror Profiling
Granular understanding facilitates the development of robust juror profiles, enabling you to anticipate potential challenges and tailor your case presentation. We analyze life experiences, cultural influences, and media consumption habits, building a picture of the juror’s worldviews. Implicit bias recognition is paramount, allowing you to dismiss jurors and tailor your case presentation for maximum impact.
Jury Focus Groups
We organize and manage focus group sessions and assist in recruiting civilian participants who will rigorously test your defense. Participants provide feedback on which strategies resonate, which evidence they find compelling, and how they might react to different arguments. This valuable input helps you refine your approach and strengthen your case.
Leveraging Social Intelligence
Cutting-edge social and online research enables the defense to understand jurors on a deeper level. Over 72% of Americans actively use social media. Our team has the tools and capabilities to uncover the social media behaviors and values that may influence juror decisions.
Our extensive experience and rigorous methodology ensure the efficient and timely collection of critical social data. We empower you with actionable insights to make informed decisions in the courtroom, giving you a strategic advantage.
Efficiency & Speed
By providing rapid access to critical information, our expert team empowers you to streamline workflows and maximize impact. With deep insights into juror profiles, you can anticipate challenges and employ novel case tactics. Our goal is to equip legal teams with the actionable intelligence needed to succeed.
